# Branding Guidelines Welcome to the **PragmaStack** branding guidelines. This section defines who we are, how we speak, and how we look. ## Contents - **[01. Brand Values & Mission](./01-brand-values.md)** - Our core principles and voice. - **[02. Visual Identity](./02-visual-identity.md)** - Logo, colors, and typography usage. ## Relationship with Design System While these branding guidelines define the *soul* and *identity* of the project, the **[Design System](../design-system/README.md)** provides the *technical implementation* and *components* to build it. - **Branding**: "Why we use this blue." - **Design System**: "How to use the `bg-primary` class."