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fast-next-template/frontend/docs/branding/02-visual-identity.md
Felipe Cardoso b218be9318 Add logo icon to components and update branding assets
- Integrated `logo-icon.svg` into headers, footer, and development layout for consistent branding.
- Updated `logo.svg` and `logo-icon.svg` with improved gradient and filter naming for clarity.
- Enhanced `README.md` and branding documentation with logo visuals and descriptions.
- Refined visual identity details in docs to emphasize the branding hierarchy and usage.
2025-11-20 14:55:24 +01:00

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Visual Identity

Logo & Iconography

The PragmaStack logo represents the core values of the project: structure, speed, and clarity.

PragmaStack Logo

The Stack: Geometric layers representing the full-stack architecture.

Icon

For smaller contexts (favicons, headers), we use the simplified icon:

PragmaStack Icon

For now, we use the Lucide React icon set for all iconography. Icons should be used sparingly and meaningfully to enhance understanding, not just for decoration.

Color Palette

Our color palette is derived from the Modern Minimal theme using the OKLCH color space for perceptual uniformity.

Primary Colors

  • Primary Blue: oklch(0.6231 0.188 259.8145) - Used for main actions, branding elements, and active states.
  • Background: oklch(1 0 0) (Light) / oklch(0.2046 0 0) (Dark) - Clean, neutral backgrounds.

Usage Guidelines

  • Dominant: Neutral backgrounds and text (Foreground, Card, Muted).
  • Accent: Primary Blue for calls to action.
  • Functional: Destructive Red for errors, Success Green (custom) for success states.

Note

For the full technical specification of color tokens, refer to the Design System Foundations.

Typography

We use Geist Sans for headings and body text, and Geist Mono for code.

Type Hierarchy

  • Headings: Bold, tight tracking.
  • Body: Regular weight, comfortable reading line height.
  • Code: Monospaced, slightly smaller than body text.

Note

For the full typography scale and usage, refer to the Design System Foundations.

Imagery & Graphics

  • Style: Clean, modern, minimal.
  • Screenshots: Use consistent padding and shadows (refer to shadow-lg or shadow-xl).
  • Illustrations: Avoid generic stock photos. Use abstract geometric shapes or high-quality interface representations.